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Tuesday, 1 March 2016

Magazine Analysis: Dazed and Confused Contents

Dazed and Confused Contents Analysis


Image
The image has been edited to appear distorted and subverts the usual layout of magazines which present a clean and clear image. This seems rebellious presents the brand identity of the magazine as being a rebellious and subversive one. I will also do this through editing my photos on Photoshop possibly in a similar style, however, I am also planning on creating a surreal look through the manipulation of lighting, for example in my own magazine I will manipulate the lighting of the main shot on my cover in order to promote a trendy youthfulness whilst still appearing edgy through the use of a 'star light' which will project stars across the close-up of my models' face whilst on another image I am planning on using a coloured light in order to create a hue type look across the image.

Language
The title ‘Dazed and Confused’ seems to declare itself  as such and almost contradicts itself as it appears not as a dazed and confused magazine but as a self aware and assertive magazine and seemingly embraces its confusing nature and presents itself as rebellious rather than confused. Language such as 'Revolution’ , ‘taking over the world’ , ‘killing time’,  ‘freak-hop’ , ‘rock’n’roll’ ‘controversial’  all connote ideas of rebellion and defiance and so, again, present the magazine as a subversive and rebellious magazine. Meanwhile, the listing of artists puts the music and artists at the forefront of the branding of the magazine and highlight’s their importance  to the brand of the magazine and targets an audience who are extremely passionate about music. In my own magazine I will also use similar language to create a rebellious tone, I will be talking about this more in-depth in a post on my article and a post on the planning and brainstorming on the title of my magazine, however, I am planning on creating ideas of rebellion through language through the use of swear words and taboo terms from the subject of my article as having read and analysed a range of alternative music magazines swear words seem to be a convention that don't appear in other magazines but appear more acceptable in indie/alternative genre's as it fits the style of music and many of the artists, also indie/alternative magazines generally aren't read by a younger audience or much older audience who may find this type of language offensive.

Layout
The separation of the contents into separate headings creates a clear layout which is easy to read and so makes it easy for the reader, this presents the idea that the magazine really cares about it’s readers and wants them to easily navigate the magazine and find the stories that they want to read. I will also separate the contents of my magazine into separate sections under clear headings in order to make it easier for the reader to navigate the magazine, this can imply of the passion my magazine holds for it's readers and how it wants to make the experience of buying and reading the magazine easy and enjoyable rather than complicated.



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