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Monday, 29 February 2016

Magazine Analysis: Rolling Stone Cover

Rolling Stone Cover

The second music magazine I will be analysing is that of the Rolling Stone Magazine:

Image: Layout
The image dominates the page as a close-up which gives more of an intimate feel as the audience can closely view the facial expressions of the artist as if they are gaining a deeper view into ‘Bowiethis reflects the nature of the tribute giving deeper insight into the artist and his life and so feels far more exclusive to the magazine while the dominance of the image of Bowie on the cover also reflects the nature of the theme of the tribute and Bowie as an artist, being a dominant and sensationally popular artist listened to across the world who dominated the music industry reflects the classic and iconic nature of the magazine with a dominance in the industry on par with Bowie and his cultural influence also coincides with the era both brand names came from in the 60’s/70’s. There are no other images on the cover which creates an unusual format while implying of the importance of the tribute and the importance and dominance of Bowie as an artist and illustrates the immense impact of his death this implies of the importance of the article and so the importance of the magazine and brand itself. The positioning of the image within the rule places the artists eyes within the centre of the cover and gives a personal gaze to create a more intimate feel this creates the feeling that despite both Bowie and the Rolling Stone Magazine being iconic and immensely/classically popular all over the world there can still be a feeling of intimacy between the magazine/artist and it’s readers. I will also apply this to my own magazine in order to highlight the personal intimate relationship I would like to give readers with the artists and the magazine itself.

Image: Style and Colour
High contrast with the image, creates a floating head type image which pulls all the focus on Bowie’s iconic and recognisable face, his facial expressions and his personal eye contact. The close up highlights his facial expressions and so displays his inner emotions and feelings which presents the audience with a deeper insight into Bowie as an artist and so gives a more personal and intimate feel to meet the tragedy of his death. Meanwhile the black and white colouring of the image not only contrasts with the Rolling Stone logo to stand out and creates a unique image but creates a vintage and classic feel to the image and magazine and creates an iconic feel which not only reflects the artist but also the brand identity of the Rolling Stone Magazine as being of high prestige with years of experience. While I will be using a similar style in the way of the contrast of my image to create a cover that is visually attractive and unique to draw the audience in, I am planning on subverting the particular style of the image used on the cover of the magazine in regards to the black and white colouring as I feel this implies a reflective nature in the past whereas with my own magazine I am proposing to create a trendy and edgy, modern feel through bright youthful colours.

Layout: Font and Text
In regards to the title, colouring of the font contrasts highly with the black and white image and stands out which implies of the importance of the magazine as a brand in not only the magazine industry but the music industry as it’s eye-grabbing contrast seems to promote its importance even over Bowie himself. The font is scripted and appears hand written and vintage again connoting the brand as being a classic in the industry while also appearing more personal as it appears as if it were hand written. It seems that overall the text on the front page seems minimal, it merely focuses on the subject of the article (Bowie’s Death) rather than promoting their many different stories within the issue which presents the brand as being considerate towards the death of such a big star, however, the story being of such a great impact would possible be expected to take up such a great proportion on the magazine as both Bowie and the Rolling Stone are heavily associated with one another (coming from the same rock-pop genre and the same era). In my own magazine I will also be using a range of hand-written style fonts to create an edgy and iconic look, however I will be avoiding the use of scripted style fonts and instead look at using bolder fonts to portray a sense of dominance and rebellion in order to be more self-assertive and 'angst-y' to my audience.

L

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